Willard is an agricultural community in the southern Estancia Basin. A main east-west line of the Burlington Northern & Santa Fe Railway passes through the village. In addition to some recent growth in the dairy industry, Willard has also received an economic shot in the arm in the wind-power arena. In 2009 the High Lonesome Wind Ranch began operations, with 40 three-bladed wind turbines which produce 100 megawatts of electricity, enough to serve about 25,000 homes.
The Laguna del Perro and Salina Lake salt flats and lagoons, a source of salt for centuries, are located just east of Willard. Railroad promoter Willard Samuel Hopewell founded the town when the railroad arrived on the scene in the early 1900's, and named it for his son, Willard Samuel Jr. Until the decline of farming in the 1940's, Willard grew as a rail shipping point for ranchers and Pinto bean farmers. At one time Willard boasted four banks and six mercantile stores.
- Area: 0.96 square mile
- Incorporated: 1910
- Location: Junction of US 60, New Mexico State Road 41, and New Mexico State Road 42
- Population, 2015: 241
- A mayor, elected every four years
- Four councilors elected for four-year staggered terms
- Electric: Central New Mexico Electric Cooperative
- Natural Gas: EMW Gas Association
- Sewer: Village of Willard
- Solid Waste: Private Contractor
- Source of Water: Ground water
- Telephone: CenturyLink
- Water: Village of Willard
- Highways: U.S. 60, New Mexico State Road 41, and New Mexico State Road 42
- Train, Freight: Burlington Northern and Santa Fe
- Kindergarten to 12th grade: Estancia School District
- National monument: Salinas National Monument preserves ruins of Indian pueblos and churches at three sites near Mountainair- Abo, Quarai, and Gran Quivira.
- Recreation: The Manzano Mountains lie to the west. In the Mountainair Ranger District are eight campgrounds and many trails for hiking, cross-country skiing, and horseback riding.
- State parks: Manzano State Park, northwest of Mountainair, offers trout fishing and camping. One of the oldest apple orchards in the United States overlooks Manzano Lake. ("Manzano" means "apple" in Spanish.)