Hospitality & Tourism

Visitor-related activity is very important to the regional economy. In 2014, 32.7 million people visited the state, a tourism record, and nearly 42% of those visitors came to the Albuquerque metro region (hundreds of thousands of whom came during the Albuquerque International Balloon Fiesta alone). Visitor driven economic development includes conventions, cultural tourism, agritourism, ecotourism, and adventure tourism.

Strategies

  • Continue efforts to improve Downtown Albuquerque’s vibrancy due to its importance in the convention and tourism industry
  • Create a cultural corridor from Belen to Bernalillo and beyond by capitalizing on the NM Rail Runner Express and other cultural assets along the route
Motel Sign
  • Create destination routes for culture, creative arts and agritourism and improve on the experiential tourism offerings
  • Identify and target industry-specific conventions with local economic leaders to bring the right decision makers to Albuquerque
  • Improve transportation throughout the region for convention delegates and visitors
  • Improve visitor signage and readiness throughout the region
  • Increase funding to target-market key meetings, conventions and events so the region can attract the very prospects that our local economic development agencies target. These events create valuable exposure and create direct opportunities for economic development agencies to connect with decision makers
  • Increase in-state pride so that every resident is an ambassador for visitors
  • Increase marketing to draw attention to the technology/creative culture in this region
  • Provide a training program for front line staff in the visitor driven economy to improve the rate of repeat visitors
  • Put Rail Runner spurs at the Airport, Balloon Fiesta and the Spaceport. This will facilitate travel to key tourism points as well as create job access for local residents
  • Support pipeline programs connecting employers with skilled workforce-i.e., ACE High School, etc.
  • Work with Albuquerque Sunport to ensure airlift is maintained and work to increase capacity and connectivity

Partners

  • Albuquerque Convention and Visitors Bureau
  • New Mexico Rail Runner Express
  • Regional Mainstreet organizations

Measures

  • Amount of direct and indirect revenue resulting from visitor-related activities
  • Number of direct jobs in hospitality (accommodation and food service)
  • Number of cultural events
  • Number of hotel stays
  • Number of new businesses in the visitor economy
  • Number of new visitor-related infrastructure (i.e., signage)
  • Number of workers trained in hospitality